【GameLook Special Report, Reproduction Prohibited!】 GameLook reports that on April 10, 2026, five Chinese government departments—the Cyberspace Administration of China, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, and the State Administration for Market Regulation—jointly announced the Interim Measures for the Management of AI Anthropomorphic Interactive Services.
New Rules Target AI Emotional Manipulation
The regulations aim to prevent AI systems from exploiting players' emotions, particularly in gaming and virtual companion services. The measures explicitly prohibit the use of AI to manipulate users' feelings or decisions, ensuring that player interests are protected.
Under the new rules, service providers must clearly label AI interactions, avoid deceptive practices, and implement safeguards against emotional dependency. Companies found violating these provisions could face fines, service suspensions, or other penalties.
This marks a significant step in China's ongoing efforts to regulate emerging AI technologies, especially in the gaming and entertainment sectors where AI-driven characters and virtual assistants have become increasingly popular.