Shanghai, April 17, 2026 – GameLook reports that on April 16, Shanghai Star48 Culture Media Group issued an obituary announcing the sudden passing of Mr. Wang Zijie, founder of Jiuyou.com and president of the group. Wang, a pioneering figure in China's first generation of online gaming entrepreneurs, died in Shanghai at the age of 52.
A Legacy in China's Gaming Industry
Wang Zijie was widely recognized as a key architect of China's early online gaming boom. He founded Jiuyou.com in 2003, which became one of the country's leading game portals and operators, known for titles such as "Audition" and "Super Dancer Online." Under his leadership, Jiuyou.com played a pivotal role in popularizing rhythm and dance games in China, attracting millions of players and shaping the social gaming landscape of the mid-2000s.
Transition to Entertainment and Idol Culture
In later years, Wang shifted his focus to the entertainment industry, taking the helm of Shanghai Star48 Culture Media Group. The group is best known for managing the Chinese idol group SNH48, blending his expertise in digital platforms with live entertainment. His sudden death has sent shockwaves through both the gaming and entertainment communities in China.
Details regarding the cause of death have not been disclosed. Colleagues and industry peers have expressed their condolences, remembering Wang as a visionary leader who bridged the gap between online gaming and pop culture.
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