Sensor Tower's latest data from its store intelligence platform reveals the March 2026 overseas revenue and download rankings for Chinese mobile games, with notable changes detailed below. Please note: This report only estimates in-app purchase (IAP) revenue from app stores, excluding ad monetization and third-party Android channels in mainland China.
March Overseas Revenue Rankings
In March 2026, Lemon Microfun's merge game Gossip Harbor continued its strong growth, with monthly revenue up 20% month-over-month, securing the top spot on the overseas revenue chart for the third consecutive month. The game's performance was driven by two key operational phases: an early-month 'Swan Lake Legend' themed event featuring limited decorations, tokens, and card packs to boost user engagement, followed by a late-month seasonal 'Blooming Flowers' event that combined tiered time-limited tasks with unlimited point rewards, encouraging players to tackle higher difficulty levels and significantly increasing pass purchases. With its mature monetization path and efficient LiveOps mechanism, Gossip Harbor not only remains the global leader in merge games but also saw revenue approach that of Royal Match for the first time, threatening the latter's 32-month reign as the top puzzle game by revenue.
Moonton Technology's Mobile Legends: Bang Bang climbed three spots to rank 6th on the overseas revenue chart in March. On March 27, the game launched version 2.0 of its collaboration with the top IP Naruto, introducing two new skins—'Minato' (Gusion) and 'Itachi' (Julian)—alongside the limited-time 'Ninja Path' event and an 18-day gacha campaign, driving single-day revenue to exceed $1.6 million. Since its launch, the game has accumulated over 46% of its revenue from Southeast Asia. Sensor Tower data shows that since 2017, Mobile Legends: Bang Bang has held the top spot in both downloads and revenue for strategy games in Southeast Asia for nine consecutive years, demonstrating its strength in long-term operations and regional market penetration.
miHoYo's Honkai: Star Rail saw robust growth in March, with monthly revenue up 67% month-over-month, jumping to 9th place on the overseas revenue chart. This success was fueled by precise version pacing and effective character strategies: the early-month release of the 5-star character 'Sparkle,' with a unique blend of damage and support capabilities, quickly ignited player gacha enthusiasm, pushing daily revenue to its monthly peak. The late-month update to version 4.1, 'Out of Control for the Dawn,' introduced the 5-star character 'Undying Path,' further showcasing miHoYo's ongoing exploration of character mechanic differentiation and team composition depth, effectively maintaining version hype and player retention.
In the merge genre, Happibits' Merge Cooking maintained its leading position. In March, the game launched two limited-time themed pass events—'Springtime Pass' and 'Egg-Citing Pass'—deepening player engagement and boosting monetization conversion. Since the start of 2026, Merge Cooking has seen continuous revenue growth, climbing four spots to rank 14th in March and placing 5th on the merge game bestseller chart. Sensor Tower data indicates the game's overseas revenue exceeded $21 million in March, up 21% month-over-month, continuing its upward trend and setting new peaks. In terms of revenue structure, 53% came from the U.S. market in March, reflecting its expanding user base and monetization capabilities in this core high-value market.
37 Interactive Entertainment's Last Asylum: Plague experienced explosive growth post-launch, with overseas revenue exceeding $11 million in March 2026, entering the overseas revenue chart for the first time at 23rd place and debuting at 4th on the growth chart, making it a dark horse in the overseas mobile game market that month. The game, centered on a post-apocalyptic wasteland theme with survival and building mechanics, launched an 'Official Launch Gala' event on March 5, featuring limited-time rewards, login bonuses, and paid packs to boost player participation and monetization conversion. That month, the game saw comprehensive growth across key markets including the U.S., South Korea, Japan, and Germany, providing 37 Interactive Entertainment with a new growth pillar in the overseas survival genre. The U.S., South Korea, Japan, and Europe contributed 40%, 12%, 8%, and 30% of total revenue, respectively.
March Overseas Revenue Growth Rankings
Lingxi Interactive's SLG mobile game Nobunaga's Ambition: True War showed significant revenue growth momentum. On February 28, the Japanese version launched Season 2, 'Fengyun Struggle,' driving in-app purchase revenue to its highest since launch. This propelled the game's monthly revenue up 59% month-over-month, entering the revenue chart for the first time at 30th place and ranking 10th on the growth chart, making it the highest revenue growth strategy game in Japan that month. The appeal of the 'Nobunaga's Ambition: Birth of a New Era' IP in Japan, combined with season-based content updates that effectively activated player activity and willingness to pay, were key drivers of this period's revenue growth.
Cedar Games Studio's mystery-themed merge game Mystery Town: Merge Games debuted at 27th on the revenue chart and 11th on the growth chart. By innovatively blending 'merge puzzles,' 'story investigation,' and 'town rebuilding,' the game successfully differentiated itself in the competitive merge genre. The March 'St. Patrick's Day' themed event, 'Merge & Clover Charms,' drove overseas revenue up 46% month-over-month, surpassing $10 million for the first time—a historic high and a surge of over 53 times compared to the same period last year—quickly placing it 8th on the global merge game revenue chart for that month.
The 3D basketball sports game Kuroko's Basketball SR, based on the classic basketball anime Kuroko's Basketball, launched globally on March 11. Leveraging pre-registration buzz, the game surpassed 100,000 downloads on its first day and accumulated over 640,000 downloads in its first month. With high-quality full 3D modeling and the original voice cast, the game faithfully recreates classic scenes from the anime. Combined with story mode and limited-time events like 'ZONE Taiga Kagami,' 'Miracle Tetsuya Kuroko,' and 'Generation of Miracles,' players can immerse themselves in the passionate journey of Seirin High School's national championship run. In its launch month, the game showed significant IP-driven effects, with over 50% of downloads and revenue coming from Thailand. It jumped to 2nd on the Southeast Asian mobile game revenue growth chart and 3rd on the sports game revenue chart in March, highlighting its strong appeal in the region.
Sensor Tower data shows that the MMORPG Brave Squad, launched in Hong Kong, Macau, and Taiwan on February 26, quickly gained market attention, topping local mobile game download charts. A concurrent 31-day launch celebration event effectively drove monetization conversion, propelling the game to 18th on the revenue growth chart. In terms of gameplay design, the game focuses on lightweight MMO mechanics, lowering the barriers to progression and operation while emphasizing daily tasks and event-driven content to boost user retention and activity. Regionally, Taiwan contributed over 80% of downloads and revenue, serving as the main growth engine. The game has risen to 4th on Taiwan's March MMORPG revenue chart, demonstrating its localization adaptability and commercial potential.
March Overseas Download Rankings
The overall structure of the March overseas download chart remained stable, with Block Blast! and Vita Mahjong continuing to hold the top two spots, maintaining the leading position of the casual puzzle genre. As a benchmark for Chinese casual puzzle games going global, Block Blast! has surpassed 800 million cumulative overseas downloads, consistently demonstrating its large-scale user acquisition capabilities and steady growth globally.
ColorBlock: Combo Blast and Brain Puzzle 2: Tricky Quest both rose compared to February, reflecting continued user preference for merge and puzzle gameplay. X-Clash saw overseas downloads exceed 5.2 million in March, up nearly 50% month-over-month, jumping from 24th to 16th place and entering the mid-range of the chart.
Meanwhile, the stress-relief game Mini Relaxing – Stress Relief, targeting emerging markets like Southeast Asia and Latin America, newly entered the chart, reflecting the ongoing expansion of the casual genre into niche gameplay segments and the widespread penetration of lightweight content across multiple global regions.
Additionally, Tata Game's casual 'diamond bead' coloring game Jewel Coloring debuted at 25th on the download chart in its launch month, with over 4.1 million downloads in March. By combining easy-to-learn gameplay with a faithful recreation of the handmade crafting experience, the game successfully brought the popular social media bead art trend to mobile, quickly attracting user attention. Regionally, the game performed particularly well in the U.S. and Japan, ranking 11th and 4th on local game download charts in March, respectively, showcasing its expansion potential in major global markets.
Tags: Sensor Tower