[GamePea Exclusive, Reproduction Prohibited!] GamePea Report — When asked who dominates China's booming mini-game market, many industry insiders point to 37Games. Over the past few years, the company has launched multiple blockbuster mini-games, including Xun Dao Da Qian, Time Blast, and Heroes No Flash, making the mini-game segment a key pillar of its business.
However, beyond mini-games, 37Games has long pursued another major goal: following in the footsteps of top SLG titles like Whiteout Survival, Kingshot, and LastWar to create a global SLG hit. The company is no stranger to success in the SLG genre. Its earlier overseas release, Puzzles & Survival, became a phenomenon by blending match-3 mechanics with SLG gameplay, once achieving monthly revenue exceeding 300 million RMB (approximately $41 million).